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Staggering world-wide death toll since January 2018 to May 2019.

According to the World Health Organisation (WHO), 12.6m people die every year due to pollution. This pandemic affects every man, woman and child. Where is the social justice!

Yellow has taken this lack of public education to a somewhat personal level and are beginning to start a cultural revolution of the 4-digit number stated below.

#1439 is the number of people who die prematurely every hour due to the ill effects of environmental pollution. These are real individuals, real lives, robbed of a full life, robbed from their families. Even a single death that can be avoided is unacceptable. Our designs and developments are evidence that we want to create a future where people don’t have to die prematurely. The price of every hour we lose to dithering is paid in thousands of human lives